BadgerBins brand essentials
Make doorstep trash service dependable, transparent, and affordable through disciplined regional operations. Every decision must reduce customer effort or operating cost without weakening accountability.
Use the forest artwork on light backgrounds and white artwork on dark backgrounds. Preserve proportions and keep clear space of at least one nose width on every side. Keep text and graphics out of the clear space. Use the original files without added outlines, gradients, shadows, or extra symbols.
Archivo Black for headlines and the wordmark. Chivo for interface text and everyday copy. Use sentence case and readable text. Ordinary platform body copy is 17.6 pixels. Avoid tiny labels, decorative all caps, dash punctuation, sparkle symbols, and redundant captions.
Bins are matte black with white branding and an open top. The partner look is a green perforated mesh V neck vest with black piping, broad silver shoulder and waist strips and a modest white chest mark, over a forest green full zip standing collar fleece. Wear khaki tan trousers and the forest green branded cap. Reflective strips stay silver. Robot images are labeled future concepts. Apparel imagery is labeled product mockups.
Friendly, direct, and specific. Tell customers what service includes, what it costs, and what happened. Never claim a collected unit, paid bill, delivered email, active service area, or deployed robot without evidence.
Use approved assets to identify BadgerBins Do not imply endorsement or a partnership that has not been agreed. Downloaded icons match the platform icon system.